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Call Today (508) 879-3556  |   401 Worcester Rd. Framingham MA 01701

Focal Evo X speakears setup in a modern living room with sleek, green speakers, a large wall-mounted TV, and minimalist decor.

High End Audio

With top-of-the-line audio technology, you can hear the difference in your listening experience

Multi room audio

Access your music libraries or streaming services from any and every room in your home
Luxurious Sony home theater with a large screen displaying a beach scene, cozy seating, ambient lighting, and wooden accents.

Home Theater

Get the full cinematic experience right in your home with the perfect home theater design
Contemporary media room with a large Sony Bravia TV displaying vibrant abstract art, a light-colored sofa, and modern decor.

Media Room

Create a dedicated space for experiencing the best media content and technology, along with the flexibility of other usage

Office Hours
Sunday - Monday: closed
Tuesday - Friday: 11 am - 7 pm
Saturday: 10 am - 5 pm

401 Worcester Road
Framingham MA 01701

Special Promotions

New Arrivals

Discover the latest in premium audio equipment, featuring cutting-edge technology and unparalleled quality. Our collection includes the newest models from top brands, ensuring you find the perfect sound experience.

Dali iO-12 Noise Cancelling Headphones

Wilson Audio Sasha V Speakers

Pre-Owned Equipment

Explore our curated selection of gently-used, high-quality audio equipment, including customer trade-ins and store demo models. Discover unique finds, and remember, our inventory is constantly updating.

High Performance Audio

For over 45 years, we have made it our mission to offer the best in high-end audio, home theater design, home automation and more at all price points.

What We Do

Natural Sound has offered high performance two channel audio systems in virtually every price range for over 45 years. Our clients are from greater Boston, Metro West, and points beyond. We also offer home theater components and multi-room audio options. Our team is made up of world-class experts in the field with loads of experience and our priority is providing the best service and support while making your vision come to life.

Don't Take it from Us
"I should have done this a year ago! Too many times, people write reviews or publish comments about negative experiences and complain about shops, merchants, merchandise, etc. and neglect to make an effort to mention the positive experiences they've had. As such, I want to take this opportunity to express my gratitude to all of the good people at Natural Sound, especially Mark, for providing me with a super satisfying experience in upgrading my speakers last year; during a pandemic, no less!

The speakers I bought were an outstanding match for my home sound system! They put a smile on face every time I put on some music! I couldn't be happier! Mark was attentive, patient and supportive before, during and even after the sale. This is the kind of service any audiophile appreciates and, in my humble opinion, only available at a good local audio shop."
"Natural sound has been my “go to” audio store for about 20 years. All of the staff are great to work with, and Peter in particular is really exceptional, knowledgeable, responsive and super helpful in puzzling through the amazing (and expensive!) world of audio. Peter has helped me with a Turntable installation over the last few months, and his level of expertise and service made quite a difference.

Natural Sound also has a three year trade up policy which I have been able to take advantage of several times, as I’ve gradually added to my system. They have also sold several pieces of used gear, at a fair price."
"Good variety of audio products and very knowledgeable staff. I had a good experience working with Lewis on some living room audio upgrades. He took the time to talk things through with me, as well as coming up with a plan for the future. Definitely would recommend this place."
"Extremely knowledgeable and helpful staff. Made some great suggestions when it came to buying a new turntable. Mark not only showed me how to use it, but set it up, balanced the arm and tested it out in the store to make sure it sounded great before I brought it home. Don’t buy audio equipment online when you can have this kind of experience in-person at Natural Sound. That’s the true spirit of vinyl anyway!"

    Just how impactful is a high-end stereo system?

    Find out from the Palmers how it can reinvigorate your love of music and bring the family together.

    Expect the best service